SCAD FASH x Anita Dongre Invitation

This premium invitation for a fundraiser at SCAD FASH  commemorates the collection “Diary of a Rajkumari (Princess)” by Indian designer Anita Dongre. The invitation exudes royalty while maintaining a level of sophistication.

Category: Packaging , Promotional Design

The invite shows the use of gold foiling throughout, referencing the collection’s name, “Diary of a Rajkumari (Princess).  The patterns for the foiling are taken directly from the embroidery on the dress.

Another detail on the invite is the die cut window flap which creates an intersesting play between light and shadow. The inspiration for this window comes from ancient Indian palaces located in North India.